Hive: Social media convergence and the role of Facebook
Hive is a social media analytics platform that provides an easy-to-use, free and customizable platform to measure how well your social media network is performing.
Hive is currently in beta, but is designed to work with Facebook, Twitter, Google+ and Instagram, as well as other social networks such as Snapchat.
The company says it’s in active development and will soon be able to take full advantage of the features.
“Hive has a built-in data feed that includes metrics such as time-to view, number of people, and engagement,” the company said in a blog post.
“You can then use Hive to understand how your social networks perform.”
For example, if your website’s number of Facebook shares increases, Hive will display a graph with the number of views and how much of the site’s engagement is generated by the posts.
The graph will also include a bar that will show how many times the posts have been shared, and the percentage of people who have liked, commented on, or shared a post.