How to share news from the web and social media in your own blog
CBC News has partnered with a new media company to offer a way for people to share their news on social media, as well as the American media giant’s own news content.
The new app, Media Chest, allows users to upload content from Twitter, Facebook and Instagram, and share it on Facebook, Twitter and Instagram.
“As a news organization we want to be able to reach a broad audience,” said Jason DeMarco, the head of communications at Media Chest.
“We wanted to make sure we were providing our readers with news that they can find on the web.”
DeMarco said the app was born out of frustration when he discovered how hard it was to reach the same audience on Twitter.
“I realized that Twitter is a great platform for a lot of different audiences to share, but it’s a little hard for people that want to just be a news aggregator to get there,” he said.
He said the company also noticed that people weren’t sharing the news on the news aggregators, which is what people want.
“So we thought, why not make a tool that allows people to be a little bit more involved in their news and share what they want to share,” he added.
The app is free to download and works with both desktop and mobile devices.
It’s not the first time Media Chest has been working on a way to share information from the American news media.
DeMarco previously told CBC News he hopes to work with other news media companies in the future.
“That would be great,” he noted.
“It’s a great opportunity to collaborate with the companies that do a lot to get their news to people in a very efficient way.”
For example, DeMarco mentioned how the news is getting more diverse and news is becoming more timely and accessible online.
“And I’m excited to see where that goes,” he told CBC.
DeCaro added that the app has not been used as often as it should be, because it’s still a work in progress.
“In our view we have to be more careful,” he stressed.
“The thing we learned is that there’s a lot more room for improvement.
So the app is still not optimized for mobile.
So we’re still going to make improvements to make the app better for people on mobile.”
While he says the app will likely not be the first tool for sharing American news, DeCarol said it is a start.
“If we have a way that is a little more powerful for sharing and embedding, I’m going to be looking for that,” he stated.
DeDeMarco noted that the company has also been working with other Canadian news media organizations to offer new ways for users to share content from their own sites.
“A lot of those companies are already using our product and we’ve been able to get them to do things with our app,” he explained.
“They have other tools to share with their audiences, but for us it’s really about just getting people to put that stuff on the app.”
Media Chest also announced it will be launching an international app that will allow users to search for content from all of the major American news organizations, including the New York Times, the Associated Press, the Wall Street Journal, Reuters, The Washington Post, The Los Angeles Times, The Wall Street Review, ABC News, CNN, CBS News, ABC, NBC News, Fox News, MSNBC, PBS, CNN Digital, BBC World Service and many others.
DeRo also pointed out that the Canadian news outlets can now use the app to search and share their content, and will be able share their own content through the app.
De Marco said that the project is still in the early stages, and he’s looking forward to seeing how the Canadian app performs.
“There’s a ton of interesting things that we want from the Canadian media ecosystem,” he pointed out.
“One of the things we really want to do is help them become more diverse, more timely, and more accessible.
And if we can do that through the use of the App, then we’re really excited about what that will mean for Canadian news.”