Why Virgin Media may be the best fit for Outfront Media
Virgin Media is launching a new media platform that aims to bring together digital and physical media, in a bid to improve customer experience.
IKEA media console Virgin Media, the world’s leading home media network, has been in talks with Outfront about building an out-of-home media platform, The Wall Street Journal reports.
Its aim is to make it easier for consumers to discover and buy media, as well as connect with content creators, the newspaper says.
A major obstacle in building such a platform is the lack of an audience.
The lack of content and access to content is one of the major problems facing consumers and media creators, according to IKEA, which has a massive presence in Britain.
Instead, the company says it will build its own network of out-door and online content that will give users a more personalized experience.
In addition to Ikea, the platform will be offered in Australia and New Zealand.
In a separate report published this week, the Financial Times says Virgin Media and the UK’s Independent News and Media Association have been negotiating a deal to buy the online magazine The Independent.
This news comes a week after it was reported that Rupert Murdoch, the publisher of The Independent, was in talks to buy it for $50 million.
Although Murdoch has said he is not interested in buying The Independent outright, he has been quoted as saying he wants to keep its online presence alive.
“I am interested in maintaining a high quality journalism for our readership,” Murdoch said at a press conference last week.
“I would be open to the idea of having a sale, but it’s certainly not something I’m interested in.
Despite its success in the US, the Guardian is not the only American news site that has been sold to an American owner.
The Wall Street Post says the Guardian has also been sold by Amazon.
Amazon has been working with other media companies to expand its business in the U.S. and the company has been shopping its media offerings around the country.
It is not yet clear whether the deal will bring in the same level of revenue that Amazon has made in the UK.